Music Video Analysis: Artic Monkeys - R U Mine

The video starts of with a shot of a radio presenter in his studio who is announcing that they are about to play a brand new song by the Arctic Monkeys. This immediately contrasts the usual conventions of a music video as we normally expect to see shots of the band at the very start to help promote the bands image but in this video we see a radio presenter introducing the band and its new music so its almost as if you are hearing it on the radio for the first time.

The next shot, when the music starts, is a close up of the front man Alex Turner as he puts the camera down in front of him. The fact that Alex's face is so prominent and is the first thing we see after the presenter tells us that he is the star of the image and not only does it promote the bands image but also promotes his own image as he also has a solo career on the side and people don't just know him as Alex Turner of the Arctic Monkeys. So it is actually very clever marketing technique that gets both the band and himself out there. Also all the shots are in black and white which could be used to symbolise the lyrics "Satisfaction feels like a distant memory".

The next shot now includes band mate Matt Helders who is the drummer of the band, however we cannot see either of the band members faces in the shot which is quite surprising as in a production made video you expect every shot to be perfect and professional but this breaks the narrative and as the camera is seemingly being hand held by Alex and filmed on what looks like a phone or go pro. Both Alex and Matt are miming the lyrics in the car which compares to most music videos as miming is common in most music videos, however it is more apparent in this video as they are actually miming the song as they are listening to it on the radio whilst driving along.

A few shots a long is shows Alex putting the camera in the back seat of the car and as it spins around it reveals the Nick O'Malley who is the bass player of the band who also does the backing singing for the group so it shows him miming his part of the song whilst his arms are around two women in the back seat of a car so it portays women as a slight sexual icon and that they are expendable as there are two of them under his arm. At times it almost looks like that Alex is taking a slefie with the camera so the band could be trying to appeal to a wider audience by "keeping up witht the times".