Wednesday 20 July 2016

Music Video Analysis: Arctic Monkeys - Snap Out of it

The opening shot of this music video is a mid shot of the main character (who is a women in a bikini) climbing out of a pool. This is before the music has even started. The woman motivates the pace of the editing because as she rises out of the pool the camera pans upwards towards he face, she then gets out of the swimming pool in a graceful manner that presents women as rather elegant and glamourous but still sexy and an object of desire.
Once the women is out of the water we get a close up shot of her body in a low cut swim suit, again this links to the common stereotype that women are to be looked at and are a sexual icon, this links to Laura Mulvey's Gaze theory.
Once she goes inside to her house we get a close up shot of the woman crying whilst watching what appears to be home videos of the band (Arctic Monkeys) whilst the camera specifically makes clear that she is thinking of the front man Alex Turner. She has tears running down her face whilst the band members are laughing smiling during this video. This represents women as weaker in comparison to men as she is clearly in distress whilst watching this home video and she is obviously going through a great deal of sadness. Whilst the men in the band members are seen smiling and in a positive state.
We then get a wide shot of the woman who is costumed in a tight skirt and just a bra, this may symbolise her current emotions and feelings, but could aslo represent her as bare and vulnerable. Whilst in time with the fast beat of the drums we see a quick montage of shots of the women watching the home videos of emotions and it portays a very wide range of emotions from laughter to crying or sometimes even just a blank face and no emotion. This represents women as emotionally unstable which also adds to the common stereotype that men control womens emotions and that they have more power than them.

After all of the womans mixed emotions throughout the video, the final shot shows her lying on her back in the swimming pool again so this could show us that no matter what she does she always ends up back in the same place, almost like a circular narrative that is never ending and that she will never get over what she is feeling for the band and the members in it.

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