Digipak Analysis - Michael Jackson

This is the "This is it" digipak by Michael Jackson. It shows a reocuring decorative image that can be associated with this artist. It is a good marketing technique as when people see these images they will instantly think of this artist and the audience can relate the two together. However since this is Michael Jackson who already has plenty of images attatched to him this is probably more of just of a design technique rather than a  marketing technique as it will sel regardless. The digipak shows two of Jacksons most known dance moves which people relate with him and him only. 
This also relates to Richard Dyers stardom constuct as he says a star is constructed from a range of materials such as a song, album art, performances ect. This digipak links into that theory as the producer of the digipak has used Jacksons songs, dance moves and hit sillhouette to create this digipak.