He has placed the title of the album and his name in the top left corner of the cover as its the most conventional place to have it as its at the top and thats generally where people will look first if they are flicking through albums in record shops, and since its in block bold text at the top it definatley does draw your attention to it and that will most liekly be the first thing you see when you look at it. The design of the whole thing is based on the artist himself so you know who's album it is and also to try and get Tom's face out there so when people see him anywhere else (e.g on the internet) they will know who he is and what he does. The designer has chosen a very simple mid shot of Tom Odell, he is the main focus of the shot and pretty much the only thing in the shot. He has an amateur/casual look to him but this is good since people may be able to relate and connect to the artist since he is so down to earth. The cover shows him in the middle of the album as this is a good way to market him as people are more likely going to remember him if he is the centre of attention and the only thing to look at on the cover.
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