Music Video Analysis: Jake Bugg - Slumville Sunrise

I am analysing a video by Jake Bugg for a song called Slumville Sunrise which was filmed and directed by Shane Meadows. The whole video is set in and around Nottingham, the place where Jake Bugg is from. Jake Bugg is known for being writing more country/western music but this particular song seems to be a bit more vamped up and rocky, there is heavy but catchy quitar riff that repeats throughout the song.
The video opens with a black background with white block text on it that says "Slumville Sunrise" and underneath displays more writing that reads "a film by Shane Meadows starring Jake Bugg". The video then starts with a shot of a jewellers called "Michael Levin" then cuts to inside the shop where the shot is looking through a CCTV camera thats looking down on Jake in his tracksuit. On first impressions he definatley looks out of place as the shop keepers are wearing expensive suits whislt Jake is wearing a cheap tracksuit. After Jake is looking around the shop he asks to look at a ring and if he can "take a look". Jake then sees the oppurtunity to steal the ring and run out the shop pull a party popper in the face of the shop keeper, as the party popper is pulled this is when the heavy but

catchy guitar riff kicks in. Once the song starts it is then basically just the shop owner chasing Jake around Nottingham but they dont actually do the scene in Nottingham, they put up a green screen with shots of Nottingham whilst Jake is being chased by the shop owner and policemen. Slowly more and more people join the chase to catch Jake and the video slips between real shots of Nottingham and green screen shots of him being chased around. The lyrics arent really illustrated in the video but the melodic riff is emphasised by them running around sort of in time to the music, this makes the song and video extreamley fast paced. The song title "Slumville Sunrise" is backed up by Jake stealing the ring and being chased by police, as the title Slumville is obviously not a good name to have and as negative connotations attatched to it such as robbery, like in this video.
When the the chase is happening during the fast paced verses the video cuts to the beats, this makes it seem even more faster than the song already is as there are plenty of cuts which visually makes the video seem faster. The song keeps the fast pace throughout and so does the video so there is pretty much just a constant fast rhythm to it apart from the scenes at the begining in the shop and at they end when he gets home to his girlfriend.

There could potentially be star image motifs but i dont think thsi is what Jake was trying to go form although he is the main character throughout the song i think he was trying to put more emphasis on the song and the lyrics and trying to portray the city of Nottingham through how he sees it. However this is a completely different kind of video for Jake Bugg as it is a bit more up beat and looks like they are doing it for fun and just messing around whereas in previous videos they seem to be a little more tame and calmed down so this is something very different for this kind of artist however this is probably because someone else had filmed and directed it.
There is a reference to the notion of looking which is at the start where Jake is being filmed through a CCTV camera. Also I definatley dont think Jake is being put on display as in no way is the video like that nor do I think the artist would allow or want that.
All in all I think the general theme of the video is just Jake and the crew having fun and messing around, even though he is being chased for stealing they all seem to find it funny and have a joke about it. I also think the song and the video is just Jake trying to get his views across about what he thinks of Nottingham, the lyrics "Slumville Sunrise" and "this place is just not for me, I say it all the time" suggests that he wants to break out of Nottingham and does not like the place however it could be seen to some as more of a celebration of the town and how Jake is glad that Nottingham is how it is.