Research + Planning
Strengths: There are many posts that outlay exactly what he wants his final product to be like and it is clear that he has taken ideas from multiple different sources that he has researched into.
A lot of time and effort has been put into his research and planning blogposts and you can that he has put massive though into what he wants the end products to look like. He has selected and researched into one specific genre which is clear to see after looking at his blog.
Weaknesses: Although he has focussed very heavily on one type of genre and goes into a lot of detail and has put in a lot of effort when researching this genre, but one thing he could improve on is maybe looking into different genres so he has a lot more diversity on his blog. Also further thought and preparation could have been put into individual posts, but other than that he has clearly put a lot of thought and time into his research and planning.
Digipak
Strengths: The digipak that he has created looks very clean, sleek and professional, it could potentially pass off as an actual store product. He uses a very interesting blur effect and uses a good location.
Weaknesses: Could be seen as quite a simple design with only one actor and only one location, although it is done very well, it could also be a bit basic. Also the black and white filter could also be looked as quite generic and unadventurous, but he does do it very well and is very aesthetically pleasing.
Magazine Advert
Strengths: Ties in very well with the digipak, has a very similar look and vibe. Again done very well and looks extremely professional and could be passed off as a store product. The mise on scene is utilised beautifully in his advert with very interesting and creative costume choices.
Weaknesses: Even though this ancil text has been done very cleverly and to high quality, he could maybe add something else, potentially a magazine review to variety and make it more eye catching.
Evaluation
Strengths: He covers all areas in his blog and right from the first post he makes it very clear on what kind of out come he wants and you can clearly see what he's going for and his vision is very clear and straight forward. Everything he did looked very sleek and professional and up to market standard and he has obviously spent a lot of time and thought everything through.
Weaknesses: I feel like maybe he could have put a slight more detail into some of his individual blogs to make his vision more clear but other than that it is a very good and well thought through blog that contains a lot of quality content.
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