From the process of analysing this Arctic Monkeys music video I have learnt that these kind of videos tend to have several establishing shots that introduce the characters/band members of the video, these kind of shots also show you what kind of setting/environment they are in. Something else I have realised is that to keep the video interesting and up beat you need to have plenty of jump cuts and a lot of shots, this is so it keeps the video catchy and keeps the pace up. These are all conventions I will bare in mind whilst making my own music video.
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